About Baby Your Baby
Cristina Flores Named Spokesperson for Baby Your Baby - November 2007
Read Press Release Thank you for visiting Baby Your Baby. Baby Your Baby is an incredibly important and effective resource for Utah mothers and their children. As a mother of three, I am well aware of how important adequate healthcare is before, during and after pregnancy. I'm excited to be able to play a bigger role in getting the word out about the many benefits the program has to offer! - Cristina Flores, 2News Anchor/Reporter and Baby Your Baby Spokesperson, November 2007
Baby Your Baby is "All Grown Up!"
From infancy to "adulthood," the Baby Your Baby™ program has been helping thousands of Utah women have healthy babies for 20 years. Read Press Release
Watch Video Presentation (Large file. Must have Quicktime or other video player to watch.)
Baby Your Baby is a cooperative effort between the Utah Department of Health, Intermountain Healthcare and KUTV 2News Fresh Air. The program was designed to provide helpful information for parents and their children. From financial help to preparing for pregnancy, Baby Your Baby has the answers you are looking for.
History
In 1987, the Utah Department of Health began a program of expanded prenatal health care services and outreach called Baby Your Baby. The goal was to reduce Utah's infant mortality rate by helping women get early and repeated prenatal care. To accomplish this, the Department joined forces with KUTV, the CBS affiliate in Salt Lake City, along with public and private agencies. A 1-800 statewide hotline was established to provide information on referral sources, give financial information, and answer questions relating to different aspects of prenatal and well-child care. Today, Baby Your Baby is one of the most recognized brand names in Utah. The program enjoys a popularity and goodwill among the public that is unmatched by any other public service campaign. The BYB message is spread through television, radio, print and outdoor advertising in both English and Spanish languages.
Take a moment to explore our web site, or if you prefer to speak to someone in person, call our hotline at 1-800-826-9662.
